RASCAL STORY
“Let’s do something different: let’s create an unconventional fast food, a new way of enjoying fish, both raw and cooked!” The conversation was going smoothly, and when, a few days later, the opportunity to take place on Via Roma in Polignano presented itself, they didn’t think twice. Along with two designers, they explored those fifty square meters at number 29.
That was very limited space for any restaurant, except for what they had in mind. The leap was short: they quickly took the plunge and started shaping their vision of fast fish food. Now they needed a name, which came about in a quirky manner: with the input of over 300 people on facebook. There were numerous ideas, and the circle eventually settled on one: Pescaria, fishermen in the kitchen.
FAST FISH FOOD WITH A HUMAN FACE
We are not a franchise, but a group of people who believed in an idea and who still today directly follow each phase of the project. We started in Polignano a Mare, in Apulia: the first venue was opened in 2015, making us known as the first place in Italy to offer seafood sandwiches in a fast-casual format.
MORE THAN JUST A SANDWICH
From zero to 8 venues in a few years: we are the first Italian company included in the quarterly reports drawn up by Facebook’s top management, the Earnings Call, as a virtuous example of the platform use. From the outset we have promoted innovative projects at a social level, aiming in particular at enhancing the local area, investing in environmental sustainability and social inclusion activities.
THE FIRST YEAR | 2015
A dream come true in Polignano
In 2015 we opened our first store in Polignano. The grand opening in May was a surprise: we expected 50 people, but 3000 joined us.
HELLO, MILAN! | 2016
Pescaria goes to town
We really enjoy sharing this story! Here's how it went: in 2016 some customers told us "but why don't you open a store in Milan?". The next day we were there, ready to do it for real. We opened our first store in Via Bonnet, because it seemed like a good idea.
Young shrimps | 2017
Walking forward
Do you know the fable of the young shrimp by Gianni Rodari? It tells of a young shrimp who, tired of walking backwards like the others, decided to learn to walk forwards. Discouraged by everyone, he continued on his way with obstinacy, courage and always with the same determination of the first day. In 2017, we started walking forward.
WATERSHED | 2018
Milan, one-two!
When we got bigger: in Milan we opened our second - larger - store in Via Solari. A few months later, we left our little place in the old town centre of Polignano - where our bar, Tomarito, is now located - to have a little more space, in Piazza Aldo Moro.
Tunas on Turin | 2019
Bigger, more sustainable
To start the year off right, we have chosen to give up the use of single-use plastic, becoming the first plastic-free fast food restaurant in Italy. At the same time, we became a certified Friend of the Sea business. In October, we had a sandwich in our store overlooking Piazza Carignano in Turin
Shortening distances | 2020
Pescaria brings you the sea
From food delivery to the cook room: in 2020 we have learned that we cannot control the wind, but we can control our sails. For this reason, we have strengthened the delivery service, even in Apulia. With the "Let's shorten the distances" campaign, we conveyed our values by bringing the sea into people's homes. In the autumn, we opened a store in Bologna and Rome.
Different from the usual | 2021
Which year!
Changing the rules, adapting to the new without ever losing our identity: in a period of closures and limitations,we invented openings and digital campaigns, with an enhanced delivery service. In October, we said Hello to Verona, with our first store in Veneto.
Taking stock | 2022
What's going on?
After much work, we have created our central laboratory for the management of raw materials,(sourced from an ethically certified supply chain) that is fileted and packaged in very precise quantities. All of this has allowed us to reduce food waste to 4%.
At this point we should get to know each other!
Come and try our menu, if you don’t know us yet. Come back if that time the sandwich was unforgettable.
LOYALTY PROGRAM
How much do you love Pescaria from one to “let me join the loyalty program now so I can collect points and get the benefits I deserve”?